Your shop, your content and your customers
Your products, photographs, written copy, customer records and order history remain yours. We store and serve them so that your shop works, and we do nothing else with them. We do not sell them, we do not use them to advertise to anyone, and we do not use one merchant’s data to help another.
What you upload has to be yours to upload. Photographs you do not have the rights to, and copy taken from somebody else’s shop, are your liability, not ours.
Where the writing assistant drafts a product description from your photographs, the result is yours and so is the responsibility for it. Read it before you publish it: it is a draft written from pictures, and it can be confidently wrong about a material, a size or an ingredient. It never sets your price, your stock level, or where a product appears.
Deleting your account deletes your stores, your catalogue, your orders and your analytics, in one step, immediately. There is no recovery window and no backup we can restore from. Export anything you want to keep first.

